Two products, two user bases, one backend When we first launched One Final Message, the product had one signup flow, one dashboard, one pricing page, and two kinds of users showing up in it. That was the problem. This post is about what we learned from watching that play out, and what we are changing in response.
Featured Introducing Milkweed Foundation We built One Final Message to deliver someone’s final wishes after they’ve passed. But over the past year, as detentions and deportations of undocumented immigrants in the United States have surged, we kept asking ourselves a harder question: what if the same technology could send a message on
Proof of Life: What It Means and Why It Matters Beyond the Movies Proof of life in real life is calm and operational, not dramatic. A plain-language overview of what it covers and who uses it.
What to Do Right Now If You Haven't Set Up Any Preparedness Plan Procrastination is the single biggest barrier to preparedness. A look at why we put it off and how to take the smallest possible first step.
How to Prepare Your Family Without Frightening Them Preparedness conversations land best when they sound like care, not alarm. Here is what to say and what to leave out.
Our Canary Statement has been updated We've updated the signed date to today May 11th, 2026 and it will be valid for 90 days. All quiet on the privacy front...
What Small Business Owners Can Learn from Journalism About Information Security Journalists protect sensitive information for a living. Small businesses can borrow the same patterns to harden continuity and access.
10 Accounts Your Family Will Need Access to (And How to Make Sure They Can Get In) The accounts families most often need to reach after a loss, and safe, simple ways to make sure access is possible without emailing passwords.
Hikers, Sailors, and Solo Travelers: Why Your Check-In Plan Needs to Be Automatic Manual check-ins fail when you cannot reach the button. Here is why outdoor adventurers should pair them with an automatic missed-check-in plan.
The Single Point of Failure Every Founder Ignores (And How to Fix It) Founders harden every system in the company, then leave themselves as the single point of failure. Here is the operational fix, no panic required.
Why 'I'll Set That Up Later' Is the Riskiest Sentence in Preparedness Procrastination is the single biggest barrier to preparedness. A look at why we put it off and how to take the smallest possible first step.
The Conversation No One Wants to Have, but Everyone Needs to Initiate Talking about end of life planning does not have to be heavy. Here is how to bring it up in a way that feels like care, not crisis.
Take Risks. We've Got You. I want everyone to have a chance to be as carefree as they like. Chase that dream. Take that incredible journey. Climb that peak. Make that move. Here's how to stay safe
What's the Difference Between a Will, a Trust, and a Digital Legacy Plan? Wills, trusts, and digital legacy plans do three different jobs. Here is what each one covers, in plain English, and how they fit together.
If You Can't Speak, Your Work Still Reaches Who You Chose A practical, non-dramatic guide to information release planning for people whose work needs to reach the right hands even if they cannot deliver it themselves.
How to Set Up a Daily Check-In in Less Than 5 Minutes A clear, step-by-step walkthrough of setting up a daily check-in system. No technical skill required, no apps to babysit.
She's Traveling Alone, but She's Going Smart Three women, three solo trips, one smart habit. How independent travelers stay safe — without anyone hovering — with a simple automatic check-in.
The Executor's Guide to Digital Accounts: What to Do and Where to Start Being named executor of a digital estate can feel overwhelming. Here is the practical sequence, in plain language, with no legal jargon.
The 127 Hours That Changed Me I prepare differently because of Aron Ralston. I think about him on every approach, every solo. Since I live alone and travel for work, I've tried a lot of ways to handle it.
What Actually Happens to Your Social Media When You Die? Each platform handles a deceased user differently. A plain-language overview of what families can expect from Facebook, Instagram, and Google.
How Do We Prepare Our Loved Ones for a World Without Us? In March 2017, Amy Krouse Rosenthal wrote a column for the New York Times Modern Love section called "You May Want to Marry My Husband" in the last days of her life.". It was a piece about loving her husband, the life they had built together, and her hope that he would find his way forward.
The Business Owner's Emergency Playbook: What Your Team Needs If You Can't Be Reached A practical, role-based emergency playbook for small businesses. What to include, who gets what, and how to keep it current without burning cycles.
What Is Digital Estate Planning? A Plain-English Guide Digital estate planning is what your family will need to navigate your accounts and information after a loss. Here is a beginner-friendly overview.
I built the wrong front door I spent a year building a tool to deliver a final message — then realized I'd built the wrong front door. Here's what people actually needed.
Featured Introducing Vitals: More Than a Message. A Complete Record of Everything They'll Need. A heartfelt letter only goes so far. Vitals is a secure, complete record of the accounts, documents, and details your loved ones will actually need.